Mobile shopping app has teamed up with Graduate Fashion Week
(GFW) to support the next generation of fashion talent. The Edit will be
hosting two competitions in partnership with GFW, offering its app as a
platform to showcase the collections of fashion graduates.
The first competition will invite the app’s users to form a judging panel
to select the best finalist collection to show during GFW. To vote for a
graduate designer, users need to swipe right on their designs. The winning
graduate designer will be announced during the GFW Award show on June 2,
and will be awarded an iPad Air.
The second competition will revolve around street-style at GFW. Images will
be taken of the most fashionable attendees and uploaded onto Edit’s
Instagram account each day. The photo which receives the most likes and
re-grams at the end of every day will be invited to contribute a guest spot
on the Editor’s Choice on the site of the Edit.
“As a contributor and a supporter of innovation within the fashion industry
we were excited to support Graduate Fashion Week,” explained Jill Thompson,
marketing director for the Edit. “It gives us a fantastic opportunity to
talk to the next generation of fashion talent and find out what experiences
they want when they shop, sell or promote their collections within the ever
increasing smartphone and digital environment.”
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