America’s most famous twins Mary-Kate and Ashley Olsen are to launch a menswear line to complement their high-end label the Row.
Ashley stated, The Row is “…an American brand made in America. When we looked in the men’s market, we couldn’t really find basics you could wear with designer — the same concept as our women’s. So we started the process with pants and blazers, because we knew it would take time to get that right.”
Prices are reportedly as high as the womenswear, starting at $200 for a t-shirt and $3,000 for an overcoat, albeit in cashmere. The brand aims to mix classic tailoring with American sportswear.
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