H&M has teamed up with Oscar-winning costume designer Ruth Carter for a
limited-edition ’90s streetwear-inspired collection.
With the goal of inspiring “pride, connection, and personal expression”,
the collection features oversized sweaters, sweatpants, t-shirts and bucket
hats printed with motifs such as “Ruthless,” “Trust Your Voice, and
“Truth”, and a colour palette of red, black, and green, reflecting those of
the Liberation flag.
The collection features 11 styles ranging from 12.99 US dollars to 39.99
US dollars and is available on the Swedish retailer’s website and in select
stores in the US.
Carter, who is known for her work in Hollywood films such as Do The
Right Thing, Malcolm X, Amistad, Selma, and Black Panther, said in a
statement: “When I was working on the many Spike Lee films, I got the
nickname, ‘Ruthless’ by other key crew who would say, ‘Hey Ruthless!’ I
like to think it’s because I worked so hard behind the scenes designing
looks and running the streets of New York to gather materials and get
hundreds of actors in costume, helping the actors connect to characters
through fashion.
“This collection was created in that spirit and it serves to empower
anyone with an inner creative who is passionate about nurturing their voice
and determined to share their story – their art. It is to inspire a new
generation, who need to project a personal expression of inclusion and who
want to do it authentically in a way that vibes with their creative self,
so I want to encourage them to ‘Trust Their Voice,’.”
In honour of the collaboration, H&M has also created a scholarship with
Hampton University, a historically black university in Hampton, Virginia,
where Carter studied.
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Photo courtesy of H&M
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