H&M has unveiled its first-ever collaboration with an African label,
South Africa’s Mantsho, celebrating “the elegance and vibrancy of
Africa”.
Launching on August 15 in all South African H&M stores, as well as all
H&M online markets and exclusive flagship stores around the world, the
Mantsho collaboration will feature “flowy, easy fitting cuts, frills and
gathers” in a range of colour palettes from blues, browns to blacks, hues
of pink and amber reds.
“This is my love letter to the world from Africa,” said Mantsho’s head
of design, Palesa Mokubung in a statement on her H&M collaboration. “I hope
customers around the world will enjoy this ensemble of my stand-out pieces
from my last three collections.”
The collection caters for what H&M calls the “stylish carefree woman”
who are after “modern edgy designs” and includes print dresses, skirts,
tops, and trousers, as well as “Afrocentric fashionable” accessories
including shoes, earrings and a clutch bag.
H&M launches its first collaboration with an African firm
Pernilla Wohlfahrt, assortment manager for collaborations and special
collections for H&M, added: “Palesa’s creativity with colour, print and
silhouettes is inspiring as she celebrates the female form through her
designs which complement the female shape in a flattering and playful way.
We are so excited to share this collection with our customers across the
globe.”
The Mantsho label, meaning ‘black is beautiful’ in Mokubung’s native
Sesotho language, was founded in 2004 and has showcased on the catwalk in
Greece, India, USA, Jamaica, Nigeria, Botswana and Senegal.
H&M x Mantsho is expected to retail from 19.99 euros for a pair of
earrings to 99.99 euros for a maxi dress when it launches on August 15.
Images: courtesy of H&M x Mantsho
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