Every month, FashionUnited selects the most interesting reads about the
fashion industry published across American and British news outlets. Here’s
what you may have missed this month:
“From Old Navy to Madewell: How sub-brands grow up to eat their
parents”, Retail Dive
J. Crew Group is said to be preparing for a September IPO of its
sub-brand Madewell, with the aim to return the group to profitability. The
rumors inspired Retail Dive to publish a piece about sub-brands that
ultimately become bigger than the original one, doing the flagship more
harm than good. It was the case of J.Crew with Madewell and of Old Navy and
Gap. Why did this happen? to find out.
Read more:
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“Fashion doesn’t know what to do with YouTube. Derek Blasberg is trying
to help”, Vogue Business
Vogue Business interviewed Youtube’s Head of Fashion and Beauty
Partnerships, Derek Blasberg, about Google’s strategy to attract more
fashion aficionados to its video platform. Blasberg has convinced fashion
icons such as Naomi Campbell and Alexa Chung to start YoutTube channels, in
the hope of capturing some of the ad dollars going to rival Instagram. Read
the interview in full.
Read more:
“Where did Forever 21 go wrong?”, Los Angeles Times
There was a time when teen girls were obsessed with fast fashion
retailer Forever 21. Today, they’re more likely to shop at online players
like Fashion Nova, Asos and Missguided. La Times has delved into the
reasons behind the chain’s financial troubles. Read it
Read more:
“Kanye’s second coming: Inside the billion-dollar Yeezy Empire”,
Forbes
In June, a New York Times report that Yeezy, the fashion brand launched
by Kanye West in partnership with Adidas, will generate 1.3 billion US
dollars in sales by the end of the year. This month, the rapper is featured
on Forbes’ cover photo. The business magazine visited Yeezy’s headquarters
to tell the rapper’s fashion career in-depth and take a peek at his way of
working. .
Read more:
“How Costco quietly became a 7 billion fast-fashion powerhouse”, Fast
Company
Costco is probably one of the last companies that come to mind when one
is asked to name successful fashion companies. Yet, it is a fashion
destination for many. The company generates 7 billion US dollars in sales
annually in clothes and footwear, with its fashion revenue growing an
impressive 9 percent a year for the past four years. The secret to Costco’s
success is not its in-house label Kirkland, but rather the partnerships
with brands like Tory Burch, Eddie Bauer and Jessica Simpson, which sell
their unsold inventory to Costco at low prices. .
Read more:
“Clothing you don’t have to wash, explained”, Vox
5196 liters (approximately 1372 gallons). , from the cultivation of cotton to
the end consumer. 460 of those liters (or 122 of those gallons) correspond
to all the times the consumer will wash the product at home. Consumers
interested in lessening their environmental impact are looking to do less
laundry, which is why brands like Patagonia and Lululemon are launching
“washless” clothing. Does it work, though? And how good is it for the
environment, really? .
Read more:
“The real story behind H&M’s racist monkey sweatshirt”, Refinery 29
H&M committed one of the biggest PR disasters in its history in 2017,
when it selected a black child to model a hoodie bearing the slogan
‘Coolest Monkey in the Jungle’. If you’re one of the millions of people
around the world who wondered ‘how did this happen?’ or ‘didn’t anybody
involved in this picture see this coming?’ at the time, Refinery 29 finally
brings the answers to those questions in a we wholeheartedly recommend
every fashion professional to read.
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Images: Costco Facebook, screenshot of Naomi Campbell’s YouTube channel,
Forever 21 newsroom, courtesy of Yeezy Supply, Pixabay, screenshot H&M
website (from 2017)
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