The iconic red-soled footwear label Christian Louboutin has announced the
launch of a new online project to encourage its growing social media
followers to populate its website and boost sales.
Christian Louboutin has teamed up with Olapic, a three-year old start-up
company, to help incorporate images and videos from it’s social media
platform and push sales. The luxury footwear label is set to launch its
debut user-generate gallery online today, named #LouboutinWorld. Fans who
upload an image to Facebook, Twitter or Instagram with the hashtag
#LouboutinWorld now have the chance to be hand selected by the designer
himself and have their image featured on the homepage of label’s online
flagship store at christianlouboutin.com.
“It is sometimes the simplest, least elaborate images which get the most
excitement from people, and they showcase the architectural side of my high
heels,” said Christian Louboutin to WWD. He revealed that the label once
made a “mistake” and posted an image two times within a few days, but both
posts still caused much online engagement. “The first time, the post got
110,000 likes, the second one came close, just under 90,000 I think. It
goes to show.”
The social media project is just the first step of Christian Louboutin plan
to step up its online media engagement. During the second part of the
project, the label aims to turn some of the fan images selected into
shoppable links which take customers to the items product page with the
click of a mouse.
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