British fashion designer Savannah Miller is launching a new causal to
formal line called Nine as part of Debenhams’ Designer range.
Launching at the end of August, the Nine by Savannah Miller collection
will roll out to 65 Debenhams stores across the UK and online, as well as
be stock in Debenhams’ international stores in the Middle East, Latvia,
Turkey, Iceland, Russia, Cyprus and Denmark.
Miller, who graduated from Central St Martins with a specialism in
knitwear, is best known as one half of the design team behind the
Twenty8Twelve womenswear label that she launched with her sister, actress
Sienna Miller, in 2011. The label is currently on hold.
Her new 70-piece clothing collection and 45-piece accessories line has
been created to “fill a market need for stylish, smart-casual wardrobe
pieces for day to eveningwear.” It features luxury knits, denim, vintage
inspired laces, sequin embellishments and subtle ‘non’ print blouses and
dresses, as well as shoes, boots, bags, and a range of scarves and wraps,
all of which have a bohemian vibe.
Commenting on her collaboration, Miller said: “I am delighted to become
a part of the Designers at Debenhams offering with the launch of my new
collection, Nine. The range is inspired by the eclectic and bohemian, chic
way that cool girls dress and comprises of relaxed, casual separates.
Naturally there is a particular emphasis on amazing knitwear which can be
teamed with perfect jeans to embellished sequin skirts.”
Debenhams adds Nine by Savannah Miller to designer range
Key highlights from the Nine by Savannah Miller collection includes a
tie neck blouse, a sequin jacket, a star embroidered top, embellished
pocket jeans, lace detail jumpsuit, a maxi embellished dress and a contrast
Crombie coat.
The average selling price for the range is 35 pounds, meaning that the
collection sits between Debenhams Casual and Designers pricing. Knitwear
makes up 20 percent of the range with pricing ranging from 30 to 50 pounds,
while jeans range from 30 to 45 pounds. Average pricing for accessories are
55 pounds for bags and 45 pounds for footwear.
Debenhams group trading director, Suzanne Harlow added: “The appointment
of Savannah into our portfolio of Designers is really an exciting one. A
large proportion of our customers choose to shop with us because of our
Designer offering and by recruiting Savannah we are able to offer a
collection that is versatile and customers can wear in a cool and
contemporary way.”
The collection will be fronted by top model Carmen Kass and will be
supported by a print advertising campaign as well as across windows,
in-store, PR and digital communications.
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Department store chain Debenhams has been offering a designer portfolio
for more than 20 years, its current fashion roster includes Henry Holland,
Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Betty Jackson, Ben
de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Stephen Jones, Preen,
John Rocha, Jonathan Saunders and Matthew Williamson.
Images: Nine by Savannah Miller at Debenhams
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